A working document. The prompts below are the current operating cadence — refreshed for the Longevity Show VIP ambassador push and the Ashwageezer pre-order campaign.
Open the week with the floor objective in view. Every prompt below assumes 13 deals, performance-only, category-exclusive, 21% to SS.
Cialdini · commitment & consistency · Covey · begin with the end in mind
Read me the current state of the 13. For each deal in motion, give me: brand, creator pairing, stage, last touch, next action, blocker if any. Then rank the seven most likely to close inside 21 days. No commentary on the others until I ask.
Covey · Quadrant II · important, not urgent
Show me this week's calendar in the order: BD calls, creator calls, Longevity Show preparation, Ashwageezer preparation, writing blocks. Flag anything that does not map to the floor objective. Suggest one thing to remove.
Voss · the late-night FM voice · slow before fast
Pull the unreplied threads from the New Health and New Wealth verticals older than 72 hours. Group by warmth: two-way conversation, one-way pending, cold introduction stalled. Draft the three replies that move money the fastest. HTML, banned vocabulary list applied, no signature beyond name, title, company, website.
Eleven ambassadors, one barter — VIP tickets in exchange for Phil Newman's post-event warm introductions to longevity brands. Tracked in Airtable tblnZssi6vi268H16. Nastie Schoenmakers is the highest priority by network scale.
Cialdini · social proof · Greene · Law 9, win through actions, never argument
Read Airtable base appBgGPi8w1gYadEa, table tblnZssi6vi268H16. For each ambassador in Asked status, give me: name, last touch date, channel, response if any, network scale (followers across primary platform), and whether they intersect the New Wealth (Bitcoin) or New Health (Longevity) audience. Order by network scale, descending. Nastie Schoenmakers at the top regardless.
Then write the next nudge for the top three. Different angle for each — never the same paragraph twice. HTML, warm manners throughout, hyperlinks live on satoshi-creators.com and bitcoin-longevity.com.
Voss · calibrated questions · Cialdini · liking · Carnegie · the other person's interest first
Draft the personal note to Nastie. Lead with what is in it for her network — the New Wealth (Bitcoin) audience as her network's adjacent demographic, not their existing one. Ticket value as the gift, the warm introductions to longevity brands as the return.
One paragraph on the show. One paragraph on what a VIP day looks like. One paragraph on the simple ask. Close with the Fifteen minutes link. No mention of partner with, opportunity, excited, looking forward. British English throughout. HTML.
Cialdini · reciprocity · Covey · Habit 4, think win/win
Draft the update to Phil. Eleven ambassadors confirmed or in motion, breakdown by network reach (do not name unconfirmed). Frame the post-event introductions to the longevity brand cohort as the return — list the five brands he should prioritise the warm intros for, ranked by SS commercial fit. Daniel Burridge cc'd on operational detail (promo codes, VIP pack, run of show).
Close with the date he will hear from me again — set a specific Tuesday in June, not "soon".
Greene · Law 6, court attention at all costs · Reichenstein · information architecture
Build the one-pager for ambassadors arriving in London. Half-day arc — registration, sessions to attend, the SS huddle (where, who), evening drinks. Phil's keynote starred. Two cameos to be in the room for: fill these in from the agenda once published.
Visual canon: SS_Wealth_and_Health, logo top-left, parchment background, Cormorant + Tenor Sans, Fibonacci spacing, 0px radius. Print-ready single page A4.
Global men, 35–55. Six-pillar strategy. Reverse discount pricing ladder — the earlier the buyer, the better the price. Ashwageezer.com.
Blue Ocean · value innovation · eliminate, reduce, raise, create
Walk me through each of the six pillars in turn. For each: the claim in one line, the proof point (study, ingredient, sourcing), the objection it pre-empts, the headline that lands the pillar in seven words or fewer.
Compare against the three closest competitors in adaptogens for men 35–55. Tell me where Ashwageezer is genuinely differentiated and where the market would call us a parity product. Be honest. No truly, no uniquely, no game-changer.
Cialdini · scarcity (decay variant) · Voss · loss aversion frame
Build the pre-order ladder as a table. Five tiers, each with a Fibonacci-aligned cohort cap. For each tier: cohort size, unit price, delta against MSRP, cohort name, copy line.
The story is decay — the price gets worse as supply tightens. Frame the loss, not the gain. Use 21 wherever a round number tries to creep in. Show me the table, then the landing-page copy underneath in two paragraphs.
Covey · Habit 2, mental creation before physical · Cialdini · authority
Across the 13-creator roster, rank who fits Ashwageezer's male 35–55 demographic by audience composition, host credibility on health, and category-exclusivity availability. For each fit, give the proposed activation: read, integration, code, pre-order push window.
Then draft the email to the top creator in that ranking. Not a pitch — a heads-up. Tell them this is coming, ask their honest read on the product, give them first refusal on the category lock. HTML, no signature beyond name/title/company/website.
Greene · Law 25, recreate yourself · Hicks · the teeth · Cleese · against the pomposity of the wellness market
Write the launch sequence as 21 weekly tasks, working backward from September 2026. Each week one priority. No "ideate" weeks, no "align" weeks — every week ships something or talks to someone real.
Voice influences applied across the campaign copy: Carlin and Hicks for teeth where the wellness market goes soft, Hitchens to cut where claims are vapour, Cleese against the pomposity of supplement marketing, Atkinson for clean dispatch in the call-to-action. Used sparingly. Private members' club tone never broken.
The deals already in motion. Firefish €2,415/mo recurring. Proton AG, Xapo, the Numan deck. Move them.
Voss · the accusations audit · MEDDIC · who actually signs
Map Proton's decision chain. Gustavo, Paula, Yamil — what does each one need before they say yes, and what stops the others? Draft the email to Yamil that names the budget question without flinching. Value, gap, cost of inaction, price as conclusion. Never opener.
Carnegie · genuine interest · Cialdini · liking through similarity
Read the Xapo draft sitting in the sent folder. Strengthen the gap section — what is Xapo missing in their CMO storytelling that the Bitcoin Longevity Demographic gives them? Tighten the close. One ask, one link, one date.
New Wealth (Bitcoin) meets New Health (Longevity). Longevity brands are absent from Bitcoin-native media. The thesis writes the prompt.
Blue Ocean · the strategy canvas · Reichenstein · information architecture
Write the one-page brand brief that ends every cold introduction. Bitcoin Longevity Demographic — who they are, what they spend, what they read, why no longevity brand is talking to them yet. Two columns: New Wealth on the left, New Health on the right, the bridge in the middle.
Drop the GlycanAge case study at the foot — first confirmed Tier 1 partner, affiliate links live. The proof the thesis is real.
Greene · Law 1, never outshine the master (the advisor opens the door, SS closes the deal)
For each of the six Satoshi Advisors, give me the one longevity founder or CMO they should open with. Why that person, what the warm introduction needs to say, what conversion looks like. Compensation remains open per advisor — equity, retainer, commission, or mix. Do not default to performance-only.
A short close. Three things shipped, three things named, one thing to leave behind.
Covey · sharpen the saw · Hitchens · written cut
Write the Friday snippet in 21 lines. Three shipped, three named (people I spoke to who matter), one decision postponed deliberately, one thing to leave behind. Voice: dry, exact, no padding. Read it back to me before saving.
Save to Google Drive · Claude Master Folder · Snippets · YYYY-Wk-NN.md.